Google Search Keyword Match Types
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The google ads system automatically.
Google search keyword match types. When using broad match your ad is eligible to appear whenever a users search query includes any word in your key phrase in any order. How keyword match types work every keyword you add to your account can be assigned one of four possible match types. Use this information to adjust your keyword match. This means you have much less control over what keywords your content will be shown for but really theres no need to worry about it because you dont pay for every click.
Broad match broad match modifier phrase match and exact match. In the match type column see how search terms that triggered your ads match your keywords. Match types give you the power to control how relevant a search term needs to be to match your keyword and trigger your ad. Broad broad match modifier phrase or exact.
Consider starting with broad match. You can choose one or more matching options for a keyword. Broad match is the default. Settings for each keyword that help control how closely the keyword needs to match a persons search term in order to trigger your ad.
Each match type has its own advantages and disadvantages and its incredibly important to understand the circumstances in which you should use one and not the other. Plus broad match modified. There are 4 different keyword match types in adwords. See how closely search terms are to your keywords.
Each keyword uses a matching option to help control which searches should trigger your ad to show. Broad match is the default match type and the one that reaches the widest audience. Learn how to use the different keyword match types with your google adwords search campaigns. Broad match is the default match type that all your keywords are assigned if you dont specify another match type exact match phrase match or negative match.
You can then add negative match keywords to exclude searches on google that arent related to your business optional.
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